Made in Denmark 
Article
08 August 2025
GreenTec Expands UK Presence with Acquisition of Razorback – founded by Industry Pioneer Martin Lole
GreenTec and Martin Lole have a long-standing relationship, and through the acquisition of Razorback, significantly enhancing the presence in the UK market, bringing the innovative machinery to British farmers, municipalities, and contractors with a renewed focus and local expertise.
GreenTec is proud to announce the acquisition of Razorback, a respected UK manufacturer led by industry veteran Martin Lole and Director Dani Bond. This strategic move marks a significant step forward for GreenTec, expanding our operational reach with a manufacturing base near Worcester, UK, and enhancing our product offering with the addition of high-quality rotary mowers, now available at working widths of up to 7,3 metres.
“We see the acquisition of Razorback as a way to firmly anchor ourselves in the UK market and to provide it with the respect, presence, and resources it deserves,” said Henrik Bernth, CEO of GreenTec. “We are already receiving a very warm welcome from UK farmers and contractors, and we’re pleased about the growing interest in our innovative machinery.”
Mads Christensen, Chief Production Officer and second-generation co-owner of GreenTec, commented: “The expansion of our production capacity is a major milestone for GreenTec. It not only strengthens our ability to serve the UK market with greater efficiency, but also future proofs our operations for continued growth in the entire world. As a family-owned business, it is encouraging to see our long-term vision taking shape with this strategic development”.
GreenTec has already established a strong presence in the UK through its successful partnership with PJM AGRI. This collaboration will continue, now reinforced by an even stronger support and service network. PJM Agri has consistently demonstrated a deep understanding of customer needs, an essential factor in the strong and enduring partnership with GreenTec.
Pete Matsell, Co-owner of PJM Agri, shared his thoughts on the acquisition of Razorback: “We are looking forward to expanding our product range and are excited about the opportunities this brings. Our commitment remains the same: to deliver first-class service to both new and existing customers. This has always been our priority, and it always will be”.
Martin Lole is best known as the original founder of Spearhead Machinery, where he introduced several groundbreaking vegetation management tools. Since stepping away from the business, Martin has focused on developing Razorback into a leading UK brand.
John Christensen, founder of GreenTec, and Martin Lole have known each other for over 30 years. Their partnership began in 1993, after which John in the mid 90’s built up a complete dealer network in the continental European for Spearhead. They quickly complemented each other’s strengths, bringing innovations like the folding rotary mower to Danish and European farmers.
Today, GreenTec manufactures some of the market’s most innovative solutions for green area maintenance, such as the award-winning Spider and Scorpion boom mowers. These have received international recognition, including the Demopark Gold Medal (2023) and the Agritechnica Silver Medal (2019). With John Christensen now leading product development at GreenTec, and Martin Lole bringing more than 30 years of engineering expertise, the partnership thrives on innovation, hands-on feedback, and continuous collaboration.
Martin Lole says:
“I’ve known John and the GreenTec team for many years, and I’ve always admired their commitment to engineering excellence. Their products complement our existing offering perfectly and allow us to provide the customers with a more comprehensive range of vegetation management solutions.”
John commented:
“We are delighted to acquire Razorback. Martin and his team have an outstanding reputation in the UK market, and this partnership is a great opportunity to bring GreenTec’s vast range of machines to a wider audience.”
Razorback will continue as a brand in the UK, while select products will be integrated into the GreenTec portfolio. GreenTec is committed to preserving Razorback’s reputation for durability and affordability.
You can explore the range of machines on their website: www.razorbackuk.com. The expanded product line was showcased at this year’s Cereals Event, where it received strong interest from attendees.
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GreenTec is a Danish family-owned manufacturer of high-performance machinery for professional green area maintenance, with a strong focus on innovation, user comfort, and efficiency. With more than 40 years of experience and over 25,000 machines in use worldwide, GreenTec is a pioneering force in the market for hedge cutters and verge movers. A comprehensive range of tools is designed as flexible attachments compatible with most tractors, loaders, and excavators, making GreenTec a trusted partner for municipalities, contractors, and landowners seeking durable, cutting-edge solutions.