Made in Denmark 
Article
13 October 2025
GreenTec partners with Ireland’s Farm Machinery Ltd to strengthen presence in Lincolnshire
Kolding, Denmark & Lincolnshire, UK – 13 October 2025
GreenTec A/S, a leading innovator and manufacturer of agricultural and groundcare equipment, is pleased to announce a new dealer agreement with Ireland’s Farm Machinery Ltd. This partnership marks an important step in GreenTec’s continued expansion across the UK, ensuring farmers and contractors in Lincolnshire and the surrounding counties have direct access to GreenTec’s professional vegetation management equipment. All supported by a trusted, well-established local dealer known for consistently high service levels.
The decision to partner with Irelands Farm Machinery is a deliberate and significant move for GreenTec. With nearly three decades of experience and a strong reputation in the agricultural and groundcare sectors, Irelands brings a level of local knowledge, service capability, and customer trust that aligns closely with GreenTec’s values.
“When selecting a new partner, we look for more than sales capability. We look for a team that knows their customers, understands their needs, and provides exceptional after-sales support.” said Josh Allen, UK Sales Manager at GreenTec. “Ireland’s Farm Machinery has built exactly that reputation, and we’re confident they are the right partner to help us strengthen our presence in the UK”.
About Ireland’s Farm Machinery
Founded in 1994, Ireland’s Farm Machinery is a family-owned business with depots in Carrington and Sutterton. The company serves a wide area across Lincolnshire, Rutland, Nottinghamshire, Cambridgeshire, and beyond. Irelands is well known for its comprehensive sales, service, and parts support, offering both new and used machinery. Their experienced team of technicians and sales staff provide local, on-the-ground support that farmers and contractors rely on throughout the year.
“We’re excited to bring the GreenTec range to our customers,” said Daryl Dunn, Group Sales Manager at Ireland’s Farm Machinery. “Their products fit perfectly with the demands of modern farming and contracting in our region. We look forward to offering our customers more choice and backing that up with the service and support we’ve become known for.”
Supporting Lincolnshire and Beyond
Through this partnership, GreenTec will be able to support a large region in the eastern part of England. With growing demand for high-quality hedge cutters and other efficient, reliable vegetation management machinery, this partnership is a perfect fit. Customers will benefit from shorter lead times, local parts availability, and prompt technical support. All delivered through a dealer that understands the region’s needs.